Real Sales Firepower to Create, Advance & Win More Deals
The proven Leads-2-Wins℠ System turns cold outreach into real, winnable sales opportunities, without the cost, delays, or guesswork of traditional agencies or going it alone
For founders of B2B software & IT/Services companies ($1.5M+ ARR) ready to scale sales without handing it off to an agency or hiring a VP Sales too soon.
Find your fastest path to new revenue
Book your free session today.
Why Work With Me
Not an Agency or Alone
✔️Win more deals in 90 days without building
a full sales team.
✔️ $19.4M+ in first year net-new revenue\
generated
✔️Hands-on from first contact to closed deal, no handoffs to juniors.
✔️ Sales messaging/positioning workshop & targeting built for your ICP, not generic scripts
✔️ Pipeline filled with real, winnable opportunities, not empty meetings.
✔️ Full deal-cycle support — outreach → proposals → win.
❌ Agencies stop at booking meetings- leaving you to figure out the rest.
❌ Going solo is slow and costly, trial-and-error burns time, money, and momentum.
✔️ I deliver the strategy, execution, and proven system you can use to win deals now, and keep winning long after we’re done.
The Lead-Wins℠ System
A Proven 3-Step Outbound Sales Approach
1. Create – Pinpoint and connect with your highest-value prospects using targeted research, multi-channel outreach, and messaging proven to spark real conversations - not just clicks and opens.
2. Advance - Engage decision-makers with timely follow-ups, relevant insights, and personalized value so early interest turns into sales-ready opportunities that are eager to take next steps.
3. Win - Close deals faster and more predictably with a streamlined sales process that shortens cycles, reduces friction, and scales without adding headcount.
How We Work
💼 Done for You: I run the outreach and book qualified meetings so you can close.
🧑🤝🧑 Done With You: We co-create the system, sharpen messaging, and run campaigns together.
🎯 Support You Doing It: You lead, I provide the coaching, templates, and feedback.
Why 60 ICPs Beat 1,000 Contacts
🚫 Most providers blast 1,000+ contacts with AI emails. You might get some meetings, but no sharper message, no system, no control.
✅ Lead-2-Wins℠ takes the opposite path:
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60 carefully chosen ICPs/month
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Messaging that improves weekly
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Real conversations, not vanity meetings
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A repeatable system you can own
👉 The goal isn’t volume... It’s consistent new revenue.
Results That Speak for Themselves
Pre-IPO Deal Closed in Months
John’s cold outreach and sales strategy helped us connect with a senior decision-maker and close a multi-year pre-IPO customer worth hundreds of thousands in revenue - all within months."
Rakesh Sharma, Founder & CEO
Expanded US Sales
“John built our US presence from scratch, creating a cold-outreach pipeline that converted and delivering one of our fastest-growing revenue streams in years.”
Omer Tadjer,
CEO & Co-Founder
#1 Sales Ranking
“John’s campaigns outperformed expectations, helping him earn the #1 new business salesperson ranking in the USA through targeted strategies that delivered measurable wins.”
Dave Guercio,
SVP Sales
Landed New Markets
“John’s campaigns opened doors in a tough new market, adding new customers within months and turning it into a steady source of high-value opportunities.”
Anton Dy Buncio,
Co-Founder & COO
Where Other Notable Wins Happened
$19.4M in First-Year Net-New Sales Wins...
Let’s Find Yours.
Here’s what you’ll get in a 30-minute free “Find Your Fastest Path to New Revenue" session:
✔️ Pinpoint where deals are stalling, and how to move them forward faster
✔️ See the exact outreach, messaging, and targeting steps to fill your pipeline
✔️ Leave with a clear, actionable plan you can use immediately
Whether we work together or not, you’ll walk away with new clarity and a path to more sales.