Leads-2-Wins℠
Build predictable pipeline.
Scale revenue confidently.
Hands-on outbound clarity and execution support for B2B founder-led sales teams between $800K–$2M ARR who need to create advance, and win new sales opportunities.
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Fix what’s blocking your outbound
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Build messaging and ICP that actually convert
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Create consistent weekly outbound motion
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Free up your time to close more revenue
$19.4M in first-year net-new revenue
delivered across 28 B2B companies.
Find out what your outbound is missing.
💼 The Problem
Even strong founder-led sales teams hit the same wall:
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ICP is unclear or too broad
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Messaging isn’t converting
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Follow-ups are inconsistent
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Outbound happens in sprints — not a system
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Tools are there, but the rhythm isn’t
Without a repeatable motion, pipeline stalls — and great products go unseen.
The good news?
You don’t need a bigger team or expensive agency.
There’s a simple, hands-on way to build a predictable pipeline and create real revenue momentum.
Outbound Clarity Sprint
Fix what’s blocking your outbound in 4 weeks.
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Diagnose messaging + ICP issues
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Rebuild your outbound motion
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Create sequences that get responses
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Hands-on coaching + rapid improvement
Fractional Head of Outbound
Hands-on outbound leadership
and execution
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Build your full outbound engine
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Run campaigns together
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Improve discovery, follow-up, and closing
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Install a repeatable weekly rhythm
Outbound Specialist Support
Consistent weekly execution without hiring an SDR.
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CP research + fresh lead lists
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Inbox + follow-up management
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CRM cleanup + admin
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4–8 short-form content clips per month
Choose the level of clarity, leadership, or execution support your outbound needs right now.
Sales Success Backed by Real Results
Over the years, I’ve guided founders and sales leaders to expand into new markets,
close multi-year deals, and build pipelines that deliver consistent growth
🌎 Expanded U.S. Sales
“Guided the team in building a U.S. presence and creating a repeatable outreach system that became one of their fastest-growing revenue streams..”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed in Months
Helped the founders refine their sales story and deal strategy, leading to a multi-year pre-IPO customer win worth hundreds of thousands - closed in just months
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"Advised on market entry strategy and outreach approach, helping the team open doors in a tough new market, land new customers, and build a steady flow of opportunities"
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales USA Ranking
John’s prospecting and sales campaigns made him the #1 new business salesperson in the U.S. He also helped improve our overall sales development effectiveness."
Dave Guercio,
SVP Sales
Your Leads-2-Wins℠ Sales Partner
For growing B2B software companies with small sales teams who want a repeatable outbound system — not another agency, contractor, or VP who burns cash.
What you really need is:
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A consistent flow of qualified opportunities
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A repeatable outbound system your team can run
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Hands-on help from someone who has built and closed millions in new business
I work directly with founders and small teams to create the clarity, execution, and weekly momentum needed to build real pipeline — and win more deals.