Sales Advisor & Coach for Founder-Led B2B Companies
Build a sales motion that consistently creates conversations and predictable revenue - without wasting budget on agencies or broken hires
Equipping you with the real sales firepower to Create, Advance and Win More Deals.
Backed by $19.4M in first-year revenue personally sold and guided with 19 founders across 28 software companies
For founders who want consistent sales growth - without wasting time or money on the wrong moves.
Guidance + Frameworks. Sales Advisor
and Coach in Your Corner.
💡 Clarity and focus → sharpen your sales story and positioning so buyers see your value fast.
📈 Predictable growth → design a repeatable sales motion that creates conversations and pipeline you control.
🤝 Deal strategy and coaching → win more opportunities with frameworks you and your team can apply right away.
📊 Proven impact → backed by $19.4M in first-year revenue personally sold and guided with 19 founders across 28 software companies.
The Lead-2-Wins℠ Framework
A Proven 3-Step System for Creating,
Advancing,
and Winning
New Sales Opportunities
🎯 1. Create - Identify and connect with your highest-value prospects using targeted research, relevant outreach, and messaging that sparks real conversations - not just clicks and opens.
🤝 2. Advance - Engage decision-makers with timely follow-ups, insights, and personalized value. Early curiosity turns into qualified, sales-ready opportunities with a clear next step.
🚀 3. Win - Close revenue faster and more predictably with a guided sales process that shortens cycles, reduces friction, and builds a repeatable system your team can scale.
Ways to Work Together
Simple, practical options for founder-led B2B companies
from quick fixes to ongoing growth.
Sharpen strategy. Guide deals. Drive growth.
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Weekly advisory sessions on pipeline, deals, and strategy
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Reviews of messaging and outbound system to sharpen results
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Real-time deal coaching to keep opportunities moving
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Frameworks and playbooks your team can apply immediately
Advisor
Retainer
Best for founders who want senior-level guidance to build a repeatable system and win bigger deals - without hiring a VP Sales.
Investment:
$1,500 per month
Sales
Acceleration
Fix what’s stuck. Build momentum fast.
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90-minute virtual working session
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Fix stalled deals, weak messaging, or low reply rates
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Real-time feedback to sharpen outreach and conversations
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Clear next steps you can apply immediately
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Optional follow-up check-in to ensure results stick
Best for founders who need momentum now - sharpening outreach, advancing deals, and creating new opportunities.
Investment
From $500 per session
Postioning
Workshop
More opportunities. More New Sales
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2-hour virtual workshop with pre-work included
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Clarify your story so buyers “get it” fast
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Deliverable: a tailored Sales Messaging Playbook
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Email support to refine messaging after the workshop
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Guidance on using ChatGPT to keep refining your message
Best for founders who want messaging that drives meetings, advances deals, and wins revenue.
Investment:
$995 / workshop
Sales Successes Backed by Real Results
Over the years, I’ve guided founders and sales leaders to expand into new markets,
close multi-year deals, and build pipelines that deliver consistent growth
🌎 Expanded U.S. Sales
“Guided the team in building a U.S. presence and creating a repeatable outreach system that became one of their fastest-growing revenue streams..”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed in Months
Helped the founders refine their sales story and deal strategy, leading to a multi-year pre-IPO customer win worth hundreds of thousands - closed in just months
Rakesh Sharma,
Founder & CEO
🚪 Landed New Markets
"Advised on market entry strategy and outreach approach, helping the team open doors in a tough new market, land new customers, and build a steady flow of opportunities"
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales Ranking
"Provided coaching and deal guidance that helped this sales leader outperform expectations and earn the #1 new business salesperson ranking in the U.S"
Dave Guercio,
SVP Sales
Trusted Advisor to Founder-Led B2B Companies
Most founders don’t need another layer of complexity.
They need clarity, a repeatable system, and an experienced partner in their corner.
That’s why I work with a select group of founder-led companies - guiding them to sharpen their story, build predictable pipeline, and close more deals.
Proven Impact
I’ve personally sold and guided $19.4M in first-year revenue across 28 founder-led software companies. The frameworks I share aren’t theory - they’re tested in the field and built for real-world results.
👉 Book Your Free Advisory Call to explore how we can apply them to your sales motion.