LEADS-2-WINS
PROACTIVE TARGET ACCOUNT
SALES MARKETING CAMPAIGNS
For Sales Leaders at Bootstrapped Promising
B2B Companies Looking To Create, Advance
and Win More New Sales Opportunities
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Sales leader at a B2B company not yet well known in your market?
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Missing sales revenue targets?
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Marketing efforts not producing enough leads that convert to introductory meetings, opportunities and new sales?
BEST FOR...
About
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High-ticket offers
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Complex sales cycles
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Emerging markets or innovative products
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Offering demands a consultative approach
WHAT’S NOT WORKING FOR BOOTSTRAPPED B2B
“START-UP” COMPANIES?
About
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Not focusing on companies that meet the criteria of Ideal Customer Profile (ICP)
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Not having clear sales messaging around problems solved or opportunities created for prospects
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Not focusing on a manageable list of strategically selected ICP target accounts
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Leading with all about you and your company sales marketing messaging
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Not willing to play the long game of proving value to prospects and customers with every. single. communication.
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Not staying in touch with prospects who aren't ready to buy now, but likely to in the future
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Not using a dedicated semi-automed email system for email campaigns
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Not using different channels for key prospect communications; email, Linkedin and phone.
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Using A1 without human guidance
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Not using a CRM system
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Not continually levelling up sales skills
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Outsourcing lead generation before having a proven market fit
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Hiring a sales rep before you’ve personally brought in 10-20 new customers
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Prematurely hiring a sales or marketing leader
John Duvenage
Founder & Chief Sales Officer
SMB Growth Strategies
As a salesperson, sales leader, founder, consultant and coach I've personally helped 19 start-ups and 28 B2B companies bring in over $19.4 million in verifiable net-new customer sales revenue.
Everything I've learned and continue to learn in driving net-new sales revenue is available for my clients.
I created the LEADS-2-WINS system to make it easier and affordable for crazy busy Founder's and CRO's at smaller B2B businesses to grow their net-new customer sales revenue.
LEADS-2-WINS SYSTEM
Take control of your sales funnel.
From lead generation, to opportunity
creation to closed-won new customers
FORCE-MULTIPLIER
Partnering with me is like having a fellow-founder, Account Executive, BDR, VP Sales and VP of outbound marketing on your team - without having to hire for any of those roles.
INCLUDES THE KEY ELEMENTS FOR SALES SUCCESS IN 2025
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Fine-tuning the criteria of your Ideal Customer Profile (ICP) target accounts highly likely to need, and ultimately buy your product or service
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Strengthening your sales story (messaging) workshop, so your buyer personas will want to respond and engage with you. This lays the foundation for your sales & marketing success
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Creating a curated list of your strategically selected target accounts with verified contact information
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Using AI with human sales insight to write hyper-personalized emails for each stakeholder that you couldn't send to any other stakeholder
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Executing personalized sales outreach to induce conversations with your potential buyers, including email templates to respond to the typical objections you get from prospects.
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Executing "Stay-in-Touch" nurturing sales marketig campaigns for those prospects who aren't ready to buy now, but likely to in the future.
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Guidance on making your CRM system an effective sales too. Your CRM is the central nervous system of your sales process. If you use Hubspot CRM I’m a long time user and Hubspot partner
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As-needed sales coaching and guidance around any aspect of creating, advancing and winning more new sales opportunities.
OTHER "ICING ON THE CAKE" SALES MARKETING STRATEGIES
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Create a lead magnet/asset with useful information that prospects value
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Host a monthly webinar at the same time and day of each month
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Write amazing blog content
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Market to your partners
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Make your website better than your product
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Have a landing page that shows the problems you solve and how you solve them for decision makers and decision shapers
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Ensure your Linkedin profile matches your sales marketing messaging
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Create a monthly newsletter sharing stories about the problems you solve for potential buyers and customers
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Attend events that your buyers go to, or set up your own customer/prospect facing events
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Send direct mail to key stakeholders
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Do podcasts or create videos
Leads-2-Wins Sales Growth Packages
1
DONE FOR YOU SALES MARKETING
Starting at
$1,500 /MONTH
I'll execute the key elements of the Lead-2-Wins system for you so you’ll have a better shot at hitting your sales targets in 2025.
3 MONTH COMMITMENT
2
DONE WITH YOU SALES MARKETING
Starting at
$2,500 /MONTH
I'll work with you and your team to create and execute your own in-house Lead-2-Wins system so you’ll produce quality leads, meetings, opportunities and new sales in 2025 and beyond.
3 MONTH COMMITMENT
3
FRACTIONAL CHIEF SALES OFFICER
Starting at
$3,500 /MONTH
I’ll be your go-to-market coach to help you get to the root cause of your revenue growth problems, provide specific and detailed direction on how to fix them, and guide you through implementation and troubleshooting with external accountability.
6 MONTH COMMITMENT
NEXT STEP
Curious to learn about all the ways we might be able to help
grow your net-new sales revenue?
If you think you’d benefit from an exploratory call, I'd be happy to visit with you to learn more about your situation and objectives, discuss options for how I might help you, and then together, co-create a unique “package” that fits your budget and maximizes impact.
Book your 30 minute free strategy session HERE
EXAMPLES OF CLIENT' TRANSFORMATIONAL RESULTS
Anton Dy Buncio
Co-Founder & COO
"I worked with John to test the viability of a new market. His sales marketing outreach campaigns resulted in us adding new customers to our portfolio"
Rakesh Sharma
Founder and President
"John was instrumental in helping us secure initial meetings through marketing and sales outreach with decision makers from our target accounts, one became a very successful (IPO) customer of ours"
Omer Tadjer
CEO and Co-Founder
"John helped us grow our sales in the USA by executing sales strategies and tactics which resulted in us growing our pipeline and bringing in new customers"
