Leads-2-Wins℠
Turn founder-led selling into predictable B2B revenue
For B2B founders at ~$800K–$2M ARR who
are still carrying pipeline, deals, and forecasts
on their own - and need a repeatable way
to grow before hiring sales.
Leads-2-Wins is a proven founder-led revenue
system that helps you create, progress, and close real sales opportunities - without adding headcount.
$19.4M in first-year net-new revenue
delivered across 28 founder-led B2B companies
Create → Advance → Win New Sales
THE PROBLEM
Most founder-led B2B teams hit a point where growth starts to feel chaotic instead of controllable.
You’re trying to generate pipeline.
You’re spending time on conversations that go nowhere.
Referrals and inbound help, but they’re unpredictable.
Outbound brings activity, but not clarity.
And because everything still runs through you, revenue feels fragile instead of repeatable.
THE FIX
A clear, repeatable system that tells you exactly who to focus on and what to do next.
Instead of guessing, you see who’s actually engaging.
Instead of chasing everyone, you prioritize the prospects that matter.
You move the right opportunities forward with clear next steps - and let the rest go.
Your pipeline becomes visible.
Your follow-up becomes intentional.
And revenue starts to feel something you can manage instead of hope for.
This is what the 90-Day Founder Revenue Shift does
Instead of relying on referrals, inbound, or scattered tactics, you get a simple system that tells you who’s real and what to do next.
You see which prospects are actually engaging.
You know which opportunities to push forward - and which to stop chasing.
You stop guessing.
You stop reacting.
You start running your pipeline with intent.
Within 90 days, you have:
-
A clear view of your real pipeline
-
A repeatable way to generate and advance opportunities
-
Control over how revenue moves — not just hope
What’s Included in the The Founder Revenue Shift
Everything is built around one goal:
knowing exactly who’s real - and what to do next.
1. Opportunity Creation
A simple way to identify which prospects are actually engaging — so you stop wasting time on noise.
You only move accounts forward when there’s a real signal.
No signal = no next step.
2. Deal Progression
A clean, honest pipeline where only real commitments live.
No inflated forecasts.
No fake “maybes.”
Just what’s actually moving.
3. Daily Execution
A calm, repeatable rhythm that builds trust instead of pressure.
Every touch is built around:
-
Credibility
-
Relevance
-
Familiarity
How You Win
This system compounds.
You have enough conversations to create, advance and win more new sales opportunities.
Yu hit your sales targets more predictably.
You become the trusted name your buyers already recognize when the timing is finally right.
Simple Pricing. Clear Commitment. Proven Outcomes.
Leads-2-Wins — The Founder Revenue Shift (90 Days)
$3,500 / month
90-day engagement
$750 activation (one-time)
Covers onboarding, positioning, and system setup
Billed monthly.
Limited Capacity by Design
I work hands-on with two founder-led teams at a time.
This isn’t a scaled program or delegated service.
It’s senior-level, focused work designed to give you:
-
A real pipeline you can see
-
A system you can run
-
Control over how revenue moves within 90 days
When one engagement ends, one new seat opens.
Frequently asked questions
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments — before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales