
ā Hands-On Sales Execution
for B2B Founders
I help founder-sellers of B2B companies
CREATE, ADVANCE, and WIN
new sales opportunities.
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Over $19.4M in first-year sales Generated
for 28 B2B software companies.
āāI’m not a sales coach. I’m your execution partner.
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I work directly with 2–3 B2B founders at a time to drive revenue: cold outreach, meetings booked, deal support, and closing help.
I’ve helped founders close six-figure, multi-year contracts, even joining calls with CFOs and CEOs to get deals done.
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If you’re still wearing the sales hat but don’t want to do it alone, I’m here to help.
The real Problems I Help Solve
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Here are the kinds of challenges I help founders navigate:
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Tightening ICP to focus on the prospects most likely to buy
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Writing messaging campaign that get attention and drives responses
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Executing a warm outbound system that starts conversations
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Running stronger discovery calls that build trust and credibility
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Creating deal momentum and keeping it moving
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Delivering product demos that get buyers excited
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Improving proposals and navigating procurement
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Overcoming early-stage objections (budget, risk, timing)
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Strengthening account management to reduce churn and drive upsells
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Why it worksā
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You get a true partner, not a passive advisor. I don’t sit on the sidelines. I roll up my sleeves and help you sell, from cold outreach to closing calls.
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I only work with 2–3 clients at a time. You get direct access, fast response times, and focused attention, because I’m not juggling dozens of accounts.
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It’s all execution, not theory. No slide decks. No fluff. Just real-world sales work that generates pipeline and drives deals forward.
Investmentā
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I charge a flat $2,000 /month plus a fee for sales qualified leads that turn into real opportunities. That way, I’m fully aligned with your success, and you’re not paying for effort, you’re investing in outcomes.
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There’s no long-term contract. I typically work with 2-3 clients at a time, so avialibilty is limited.
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Fully remote. No travel. But I stay hands-on and involved every step of the way.
Is this for you?ā
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This offer is for you if:
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You’re a founder-led B2B SaaS or tech company
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You’re pre-VP of Sales and still leading deals
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You want results, not just advice
Next steps?ā
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If you’re curious whether this is a fit, reach out and let’s talk.
I only take on 2–3 clients at a time, so availability is limited.
Not ready for full sales execution?
Want a smaller, faster way to get started?
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Try one of these low-cost, hands-on offers to jumpstart your outbound and build your pipeline fast

Pipeline Jumpstart $997
I build and launch your outbound campaign. You get real conversations to build your pipeline so you can hit your sales goals
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š See Offerāā

Fix My Cold Outreach $497
Get expert feedback on your outbound that’s not producing the results you want, so you can book more introductory meetings
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š See Offer

Clarity That Drives Sales $750
Your sales positioning is losing you deals. Let's fix it. A 2-hour hands-on workshop to sharpen your sales story to win more meetings and close more business.
š See Offer
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Anton Dy Buncio
Co-Founder & COO
"I worked with John to test the viability of a new market. His sales marketing outreach campaigns resulted in us adding new customers to our portfolio"

Rakesh Sharma
Founder and CEO
"John was instrumental in helping us secure initial meetings through marketing and sales outreach with decision makers from our target accounts, one became a very successful (IPO) customer of ours"

Omer Tadjer
CEO and Co-Founder
"John helped us grow our sales in the USA by executing sales strategies and tactics which resulted in us growing our pipeline and bringing in new customers"