💼 The Problem
Even strong B2B sales teams hit the same wall - outbound effort feels scattered, results fluctuate week to week, and growth depends more on hustle than a system.
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Referrals and inbound leads slow down.
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Marketing drives awareness, but not enough qualified conversations.
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BDRs and AEs stay busy, yet without a steady rhythm and clear messaging, pipeline stays unpredictable.
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Hiring more people or adding tools too early only adds complexity and cost.
Underneath it all, there’s no repeatable way to create, advance, and win new opportunities with the right buyers.
And without that rhythm, even talented teams with great products stall out.
The good news?
There’s a simple, hands-on way to build predictable pipeline and real revenue momentum — without adding headcount or hiring agencies.
🚀 What I Deliver
💡 Clarity & Direction → Refine your ICP, messaging, and targeting so every outbound motion focuses on the right accounts - the ones that actually convert.
⚙️ Outbound System Setup → Implement the full Leads-2-Wins℠ framework — sequences, deliverability, and live message optimization that gets real replies.
🤝 Sales Execution & Coaching → Run live campaigns together, book qualified meetings, and strengthen discovery, follow-up, and closing skills through hands-on, practical coaching with your team.
📈 Repeatable Pipeline Engine → Transform outbound into a consistent, scalable rhythm your sales team can run confidently — and sustain without extra headcount.
📊 Proven Impact → $19.4 million in first-year net-new revenue guided across 19 leaders and 28 B2B companies.
Choose the Level of Support Your Team Needs
Whether you’re a founder still leading sales or a sales leader looking to strengthen your team’s outbound performance - both programs are designed to complement your existing structure, not replace it.
If your BDRs need hands-on help building consistency and generating qualified meetings → start with the BDR Accelerator.
If your company needs leadership-level execution to build, run, and coach a repeatable outbound system → choose the Sales Execution Partner.
🚀
Leads-2-Wins℠
BDR Accelerator
→ Fix underperforming outbound -
-hands-on, not theoretical
💡 For small B2B sales teams with 1–3 BDRs who aren’t yet producing consistent meetings or qualified opportunities.
I work directly alongside your reps to execute outbound, refine messaging, and coach them live - in real time - on calls, sequences, and follow-ups
What You Get
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In-the-trenches support: I sit beside your reps (figuratively or via Zoom) to build skill and confidence fast.
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Co-writing & execution: We co-create sequences, outreach messages, and call talk-tracks that actually get replies.
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Live feedback & coaching: Review real emails, calls, and follow-ups together to improve performance daily.
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Rhythm & accountability: Coach your team on consistency, cadence, and mindset - so results stick.
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Performance metrics: Weekly reviews on conversion rates, meeting volume, and reply quality.
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Repeatable playbook: A complete outbound rhythm your BDRs can follow long after the engagement ends.
Why It Works
I’ve helped 19 leaders across 28 software companies generate $19.4M in first-year net-new revenue using the same system - now adapted for small sales teams who need results fast.
📊
Leads-2-Wins℠ Sales Execution Partner
→ Hands-on outbound execution and deal coaching - not another layer of strategy.
💡 For small B2B companies ready to build consistent pipeline, improve team performance, and close more deals - without adding headcount or long-term hires.
I work directly with your founder or sales leader to install a repeatable outbound system, improve deal progression, and lead your team through real execution - not just planning
What You Get
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System leadership: I design, build, and run your outbound engine - ICP, messaging, sequences, and rhythm - customized for your team and market.
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In-the-trenches execution: Run campaigns, review messaging, and optimize as we go.
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Deal coaching: Join active opportunities to strengthen discovery, follow-up, and closing - real guidance on real deals.
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Team enablement: Train and coach reps on cadence, qualification, and pipeline control until consistency takes hold.
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Weekly operating rhythm: Track metrics, review performance, and keep your team accountable and moving forward.
Why It Works
Combines the proven Leads-2-Wins℠ framework - responsible for $19.4M in first-year net-new revenue - with hands-on leadership in the field, not from the sidelines.
Investment:
Each engagement is tailored to your team’s goals, structure, and outbound maturity.
Most programs include a focused 90-day, hands-on build and execution phase.
We’ll outline scope, priorities, and investment together after our discovery call - so the plan fits
exactly where you are and where you’re headed.
Sales Success Backed by Real Results
Over the years, I’ve guided founders and sales leaders to expand into new markets,
close multi-year deals, and build pipelines that deliver consistent growth
🌎 Expanded U.S. Sales
“Guided the team in building a U.S. presence and creating a repeatable outreach system that became one of their fastest-growing revenue streams..”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed in Months
Helped the founders refine their sales story and deal strategy, leading to a multi-year pre-IPO customer win worth hundreds of thousands - closed in just months
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"Advised on market entry strategy and outreach approach, helping the team open doors in a tough new market, land new customers, and build a steady flow of opportunities"
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales USA Ranking
John’s prospecting and sales campaigns made him the #1 new business salesperson in the U.S. He also helped improve our overall sales development effectiveness."
Dave Guercio,
SVP Sales
⚡ Your Leads-2-Wins℠ Sales Partner
For small B2B companies with 1–3 BDRs or outbound reps who are ready to build a repeatable system that consistently creates, advances, and wins new sales opportunities.
You don’t need another agency sending weak leads - or a VP of Sales hire that burns cash before pipeline even starts.
What you do need:
✅ A consistent flow of qualified opportunities your team can generate themselves
✅ A repeatable outbound system that scales with your current tools and people
✅ A hands-on partner who’s built and closed millions in new business - and knows how to help your team do the same
That’s why I work directly with a select group of small sales teams and growth-stage companies - providing hands-on outbound execution, deal coaching, and proven playbooks so your BDRs and AEs ramp faster and produce measurable results week after week.