For Founders and Sales Leaders in B2B SaaS & Tech
WIN MORE OF THE RIGHT DEALS
I work with founders and sales leaders in B2B SaaS and technology companies to sharpen deal strategy, strengthen messaging, and increase win rates - without adding sales headcount.
Decades of experience helping founders and sales teams close complex, high-trust deals.
How I Help
Winning more of the right deals starts long before closing.
It begins with creating the right opportunities, then advancing and winning them with discipline.
Create the Right Opportunities
Clarify your ideal buyer, refine positioning, and build focused outreach that generates serious conversations in the first 30 days - not activity for the sake of activity.
Advance Deals With Discipline
Identify hesitation early, strengthen messaging mid-cycle, and move real buyers forward without pressure tactics or false momentum.
Win What Truly Fits
Navigate decision dynamics, eliminate wasted effort, and close business that aligns with your strategy.
I work alongside founders and sales leaders to improve how opportunities are created, advanced, and won - applying experienced judgment to the work that actually drives revenue.
❌ No heavy programs.
❌ No long-term contracts.
Just focused work that produces results.
How it works
Advisory Relationship
This is a limited, ongoing advisory relationship for founders and sales leaders responsible for meaningful revenue.
If you are actively creating, advancing, and closing opportunities - and want experienced judgment applied to the work that matters - this is designed for you.
What This Includes
One 60-minute strategic advisory session each month
Each session focuses on:
• Opportunity creation strategy and first-30-day pipeline discipline
• Live pipeline and deal health review
• Positioning and messaging refinement
• Buyer hesitation and decision dynamics
• Clear direction on advancing and closing priority deals
You leave each session with sharper thinking and defined next actions.
Direct email access between sessions
For real-time deal situations, messaging questions, and quick judgment calls.
The Structure
This is not a program.
It is not a course.
It is not a high-pressure consulting engagement.
It is a steady, experienced advisory presence in your corner.
Investment
$750 per month
Month-to-month.
Cancel anytime.
Most advisory relationships continue for 6–18 months while revenue responsibility remains active.
Limited to 6 active advisory clients at a time.
If This Sounds Right
If you’re serious about improving how opportunities are created, advanced, and won — without adding unnecessary headcount - we should talk.
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
