Helping B2B Software Companies Consistently Win High-Value New Customers
I partner with B2B software companies to create qualified sales opportunities and turn the right opportunities into high-value new customers.
Every high-value new customer starts with an introductory meeting.
The question is whether you're consistently creating those conversations with the right enterprise buyers.
$19.4M First-Year Net-New Revenue Generated Across 28 B2B Software Companies
We'll use the 9 executive decisions to identify where your greatest opportunity
may be to consistently win more new customers
How I Help B2B Software Companies Win New Customers
90-Day Revenue Growth System℠
Create More Qualified Sales Opportunities
For B2B software companies that need a more consistent way to identify the right enterprise accounts, engage decision-makers, create qualified introductory meetings, and turn opportunities into new customers.
Hands-On Strategy + Execution
Enterprise Sales Strategy Retainer℠
Create, Advance, and Win More High-Value Sales Opportunities
For lean B2B software companies that want experienced sales strategy without outsourcing execution.
Get senior-level guidance on target accounts, buyer engagement, opportunity strategy, and the critical decisions that move deals forward.
Enterprise Sales Effectiveness℠
Improve Sales Execution Across Your Organization
For B2B sales organizations that want to strengthen their sales process and improve how
consistently their teams create, qualify, advance, and win high-value opportunities.
Focused Sales Effectiveness Engagement
Learn About Enterprise Sales Effectiveness →
Why B2B Software Companies Choose to Work With Me
Winning high-value new customers requires more than generating leads or running a sales process.
It requires making the right decisions, which companies to pursue, how to create an opportunity, who needs to be involved, and what needs to happen to move an opportunity from an introductory meeting to a new customer.
After more than 40 years selling enterprise B2B software, I've learned that the biggest difference often comes down to the decisions made before and during the sales process.
I bring that experience directly to CEOs and sales leaders, whether the challenge is creating more qualified opportunities or winning more of the opportunities already in the pipeline.
40+ Years Enterprise B2B Sales Experience
$19.4M First-Year Net-New Revenue
28 B2B Software Companies
Expected Outcomes
✓ Create more qualified sales opportunities with the right enterprise buyers.
✓ Turn more introductory meetings into qualified sales opportunities.
✓ Build a stronger, more predictable sales pipeline.
✓ Improve strategy and execution on high-value opportunities already in your pipeline.
✓ Advance stalled opportunities and reduce no-decision risk.
✓ Win more high-value new customers.
✓ Win more high-value new customers.
Is This Right for Your Company?
This partnership is a good fit if:
✓ You're a B2B software company selling high-value solutions to business or enterprise customers.
✓ You have a proven solution and want to accelerate new customer growth.
✓ You need to consistently create more qualified sales opportunities or improve your ability to win the opportunities already in your pipeline.
✓ Your sales process involves multiple decision-makers, longer sales cycles, or complex buying decisions.
✓ You value experienced, hands-on sales strategy and execution rather than generic sales training.
$19.4M in First-Year Net-New Revenue
These results were achieved in B2B software companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
