Leads-2-Wins℠
Turn FDA Clearance Into Commercial Trust
Before You Hire Sales Leadership
I work directly with founder-led medical device and regulated-market companies in the critical window after regulatory approval - helping CEOs prove buyer trust and commercial credibility before building a sales organization.
$19.4M in first-year revenue influenced — in complex, trust-driven markets
Early Commercial Proof Pilot
A focused engagement for founder-led companies proving buyer trust before scaling sales.
A focused engagement for founder-led companies proving buyer trust before scaling sales..

Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales