Trusted by Founder-Led B2B Companies
29
Founder-Led
Companies Supported
$19.4M+
Net-New First-Year Revenue Generated
B2B
Enterprise Software
Technical Products
THE PROBLEM
Why Many Founder-Led B2B Companies Struggle to Create New Opportunities
Most founder-led B2B companies rely heavily on referrals, inbound leads, or occasional outreach to generate new business.
When referrals slow down, the pipeline slows down too.
And because sales still depends heavily on the founder, there’s often no consistent system for starting new sales conversations.
Without that system, revenue becomes unpredictable and reactive instead of intentional and repeatable.
THE PROGRAM
The Leads-2-Wins℠ 90-Day Execution Program
Over 90 days we install a simple system for creating and winning new sales opportunities.
This includes:
• Clarifying your sales message so buyers quickly understand why a conversation matters
• Identifying the right companies and decision-makers to approach
• Launching focused outreach to start real business conversations
• Installing a repeatable opportunity creation process
• Supporting live opportunities so conversations move toward closed-won revenue
INVESTMENT
$2,000 per month for 90 days
Plus success-based fees tied to qualified opportunities generated.
This engagement is designed for a small number of clients at a time so we can work closely on creating and winning real opportunities.
RESULT
What You’ll Have After 90 Days
• A clear sales message that makes it obvious why a conversation with you is worth having
• A focused list of companies and decision-makers to approach
• A repeatable system for starting new sales conversations
• A stronger pipeline of winnable sales opportunities
If creating and winning more qualified sales opportunities is a priority for your business, let's talk
$19.4M in Net-New Revenue Closed-Won Through Sales Opportunity Creation System
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
