Helping B2B Software Companies Consistently Win High-Value New Customers
I partner with B2B software companies to strategically identify, engage, and win the enterprise accounts that drive long-term growth.
Every high-value new customer starts with an introductory meeting.
The question is whether you're consistently creating those conversations with the right enterprise buyers.
$19.4M First-Year Net-New Revenue Generated Across 28 B2B Software Companies
We'll use the 9 executive decisions to identify where your greatest opportunity
may be to consistently win more new customers
How I Help B2B Software Companies
Winning high-value new customers consistently is one of the biggest challenges software companies face.
The challenge is consistently creating conversations with the right decision makers.
That's where I come in.
I work directly with CEOs and sales leaders to:
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Strategically identify the enterprise accounts with the greatest potential to become high-value customers.
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Identify the right decision-makers and decision-shapers.
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Build and execute targeted outbound campaigns.
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Create qualified introductory meetings.
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Help sales teams turn qualified opportunities into new customers.
"Every High-Value New Customer Starts With An Introductory Meeting."
- John Duvenage
Why Founder-Led B2B Software Companies Choose to Work With Me
I don't believe winning high-value customers starts with sending more emails.
It starts with strategically selecting the right enterprise accounts.
I work directly with CEOs and sales leaders to identify the companies that matter most, engage the right decision-makers and decision-shapers, and create qualified introductory meetings that lead to new sales opportunities.
After more than 40 years selling enterprise software, I've learned that consistently winning high-value customers isn't about reaching more companies.
It's about reaching the right companies—with the right message—at the right time.
How We'll Work Together
1. Strategically Select Your Target Accounts
Identify the enterprise accounts with the greatest potential to become high-value customers.
2. Reach the Right Decision-Makers and Decision-Shapers
Identify the executives and influencers who own or are directly affected by the business problems your software solves.
3. Create Qualified Introductory Meetings
Build and execute targeted outreach that creates conversations with the right people at the right enterprise accounts.
4. Turn Meetings Into Qualified Sales Opportunities
Strengthen messaging, prepare for important sales conversations, and help your sales team qualify and advance real opportunities.
5. Win More New Customers
Work with your sales team to keep qualified opportunities moving, overcome obstacles, and turn more of them into revenue.
Expected Outcomes
✓ Consistently create qualified introductory meetings with decision-makers and decision-shapers at strategically selected enterprise accounts.
✓ Turn more introductory meetings into qualified sales opportunities.
✓ Build a stronger, more predictable sales pipeline.
✓ Strengthen sales messaging that differentiates your company and earns executive attention.
✓ Win more high-value new customers.
Is This Partnership Right for You?
This partnership is a good fit if:
✓ You're a B2B software company selling to enterprise customers.
✓ You have a proven solution and want to accelerate new customer growth.
✓ You want to consistently create more qualified sales opportunities.
✓ You want to win more of your strategically selected enterprise accounts.
✓ You want an experienced sales strategy and execution partner who's invested in your success.
Sales Opportunity Coaching℠
Help Your Salespeople Create More Qualified Sales Opportunities — and Win More of Them.
Your salespeople don't need more generic sales training.
They need practical 1:1 guidance on the real target accounts, prospecting, meetings, and sales opportunities they're working on right now.
Together, we'll work on:
✓ Getting meetings with decision-makers and decision-shapers at strategically selected target accounts
✓ Improving prospecting and executive messaging
✓ Preparing for important sales conversations
✓ Qualifying and advancing real sales opportunities
✓ Getting stalled opportunities moving again
✓ Winning more of the right deals
Bring what you're working on right now. We'll work on it together.
$195/month per salesperson
Two private 30-minute Zoom sessions each month. Cancel anytime.
START YOUR SALES OPPORTUNITY COACHING
Individual B2B salespeople are welcome, too.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in B2B software companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
