For Founders and Sales Leaders in B2B SaaS & Tech
WIN MORE OF THE RIGHT DEALS
I work with founders and sales leaders in B2B SaaS and technology companies to sharpen deal strategy, strengthen messaging, and increase win rates - without adding sales headcount.
Decades of experience helping founders and sales teams close complex, high-trust deals.
How I Help
Winning more of the right deals isn’t about working harder.
It’s about improving the quality of opportunities entering your pipeline - and advancing them with discipline.
The objective is simple:
Improve win rates.
Shorten sales cycles.
Increase revenue without adding headcount.
Create the Right Opportunities
Sharpen your ideal buyer profile and positioning so outreach generates serious, qualified conversations.
The result:
Stronger pipeline quality.
Higher early-stage conversion.
Less wasted sales effort..
Advance Deals With Discipline
Identify hesitation early, strengthen messaging mid-cycle, and move real buyers forward without pressure tactics or false momentum.
The result:
Fewer stalled deals.
Shorter cycles.
More predictable forecasting.
Win What Truly Fits
Navigate decision dynamics, eliminate wasted effort, and close business that aligns with your strategy.
The result:
Improved close rates.
Cleaner pipeline.
Revenue you actually want.
I work directly with founders and sales leaders to improve the numbers that matter - pipeline quality, win rate, and revenue performance.
No heavy programs.
No long-term contracts.
Just disciplined advisory applied to real deals and real revenue decisions.
How it works
The Advisory Structure
This is a limited monthly advisory relationship focused on improving pipeline quality, deal judgment, and win rates.
Designed for founders and sales leaders actively responsible for revenue.
What This Includes
One 60-minute strategic session per month
Each session is applied directly to:
• Opportunity creation and targeting
• Live pipeline and deal review
• Messaging refinement
• Buyer hesitation and decision dynamics
• Clear next-step direction on priority deals
You leave with defined actions tied to revenue improvement.
Direct email access between sessions
For real-time deal situations and quick judgment calls.
Investment
$750 per month
Month-to-month.
Cancel anytime.
Most advisory relationships continue for 6–18 months while revenue responsibility remains active.
Limited to 6 active advisory clients at a time.
If you want to improve win rates and revenue performance without adding headcount, let’s talk.
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
