I Help B2B Software Founders And Sales Teams Sharpen Their Sales Story, Reach The Right Buyers And Advance Opportunities, With Fractional Sales Leadership When You Need It.
A focused sales review. Personal outreach and coaching.
Fractional sales leadership.
Choose the level of support your business needs.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
New Customer Sales Review
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
• Review your ideal customer profile, sales messaging, outreach and pipeline.
• Assess up to three recent sales opportunities or recorded buyer calls.
• Identify the three biggest obstacles and what to address first.
• Receive a practical 30-day action plan.
Includes a 60-minute discovery session, my review and written recommendations, and a 60-minute findings discussion.
$995 one-time
A focused two-week engagement.
Let’s Identify Your Sales Priorities
Targeted Outreach
& Sales Coaching
For B2B software founders and small sales teams who want more conversations with the right buyers and experienced help turning interest into business.
• Sharpen your sales messaging and buyer value story.
• Personally research and pursue up to 60 active target accounts through email and consistent follow-up.
• Prepare LinkedIn connection messages for you or your salespeople to send.
• Arrange qualified introductory meetings and provide buyer briefings.
• Two shared 60-minute sales coaching sessions per month.
• Concise weekly progress updates.
$1,497 per month
Plus an agreed bonus per qualified introductory meeting held.
Three-month initial engagement, then month to month.
Fractional Head of New Customer Sales
For B2B software founders with a small sales team who need dedicated sales leadership without a full-time hire.
Everything in Targeted Outreach & Sales Coaching, plus:
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A focused 90-day new-customer sales plan.
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Weekly pipeline reviews, opportunity strategy and sales coaching.
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Direction and accountability for up to three salespeople.
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Clear opportunity qualification, sales stages and next-step expectations.
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Strategy support for up to three priority opportunities at a time.
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Participation in up to two important buyer calls per month.
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A monthly pipeline outlook, key risks and recommended actions.
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Sales Hiring Support: Help define the role, assess shortlisted AE or BDR candidates and participate in interviews.
$5,500 per month
Fixed retainer. No meeting bonuses or ARR fees.
Three-month initial engagement, then month to month.
Let’s Discuss Your Sales Leadership Needs
WHY B2B SOFTWARE FOUNDERS CHOOSE TO WORK WITH ME
You built a software company.
Now you want to win more high-value new customers, whether you’re leading sales yourself or working with a small sales team.
You may need clarity on what’s holding sales back, more conversations with the right buyers, or experienced leadership to help your team advance and win opportunities.
I bring 40+ years of experience creating, advancing and winning complex enterprise software sales opportunities.
And I personally do the work.
We start with your business goals and where sales needs improvement. Then we agree on the right level of support: a focused sales review, targeted outreach and coaching, or fractional leadership of new-customer sales.
I help sharpen your sales story, reach relevant buyers and strengthen how you or your salespeople uncover problems, communicate value and establish meaningful next steps.
You work directly with an experienced sales partner who understands complex software buying decisions and stays focused on practical actions that move business forward.
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Software Companies
EXPECTED OUTCOMES
Clearer priorities for addressing what’s holding back new-customer sales.
• Stronger sales messaging that connects your solution to buyer problems and business value.
• More qualified buyer conversations through focused, consistent outreach.
• Better-prepared founders and salespeople who uncover business problems, communicate value and agree on meaningful next steps.
• Stronger opportunity execution, with clearer qualification, buying stakeholders and actions to advance decisions.
• Experienced sales guidance or fractional leadership that helps you focus your time and resources on winning new customers.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder selling personally or leading a small sales team, and:
✓ You have paying customers and the resources to invest in winning more.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You want clarity on what’s holding sales back and what to improve first.
✓ You need more qualified conversations with the right buyers.
✓ You or your salespeople would benefit from sharper messaging, practical coaching and guidance on real opportunities.
✓ You want experienced support, from a focused sales review to personal outreach and coaching or fractional sales leadership.
Choose the level of support that fits your business, goals and team.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
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