The Fractional CFO's Pipeline Problem
You're great at the work. Clients love you. But finding the next client?
That's a different skill. And it's eating your time.
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You're the rainmaker, closer, and delivery team
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Pipeline lives in your head (or nowhere)
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Marketing feels like shouting into the void
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You know you should be prospecting but there's no time
Growth stalls. Revenue gets lumpy. You're stuck.
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The Solution
Leads-2-Wins℠ - Done-For-You Outbound
I run a complete outbound system for fractional CFO firms.
You stay focused on clients. I fill the pipeline.
What's included:
• Messaging Workshop: 90 minutes to clarify your sales story
• ICP Targeting: Define exactly who you serve best
• Verified Contact List - 180 decision-makers with confirmed info
• Email Sequences: Custom outreach written for your market
• Outbound Execution: Campaigns launched and managed
• Pipeline Management: Tracked in a simple CRM you can see anytime
• Sales Coaching: Guidance as opportunities advance
Duration: 90 days
Outcome: Qualified conversations on your calendar.
Proven Results for Founder-Led B2B Companies
29
Founder-Led B2B
Companies upported
$19.4M+
Net-New First-Year Revenue Generated
Zero
Additional headcount, tools or ad spend required
Case Study: From Cold Email to Multi-Year Six-Figure Client
A supply chain founder—an engineer with no sales background - was stuck.
Networking. Chasing referrals. Hoping something would land.
Pipeline was unpredictable. Growth had stalled.
What we built together: Ideal buyer profile and target list • Sales messaging for key stakeholders • 3-email cold outreach sequence • Sales skills and a repeatable playbook
The results:
3 weeks - First discovery call from cold outbound
7 months - Low-six-figure multi-year contract signed
Final meeting - CEO, CFO, and VP of Operations
Outcome - The largest deal in his company's history
No referrals. No warm intros. Just a system that works.
That's what Leads-2-Wins℠ makes possible.
$19.4M in Net-New Revenue Closed-Won Through Sales Opportunity Creation System
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
Is This a Fit?
Leads-2-Wins℠ works best for fractional CFO firms who:
✅ Have no head of sales or VP
✅ Have 0–2 reps (or none yet)
✅ Founder is still the primary rainmaker
✅ Want a full pipeline without hiring a team
✅ Are ready to stop doing it all alone
About
I'm John Duvenage.
For decades, I helped enterprise software companies generate $19.4M+ in net-new revenue - without additional headcount or ad spend.
Now I'm exclusively dedicated to fractional CFO firms.
Why? Because I saw the same pipeline problem showing up everywhere in this space.
Great operators. Inconsistent revenue. No system for finding the next client.
I built Leads-2-Wins℠ to fix that.
I don't advise. I execute. You focus on clients. I fill your pipeline.
You get More conversations. More opportunities. More customers.
Ready to Fill Your Pipeline?
Let's talk about whether Leads-2-Wins℠ is right for your firm.