The Ways I Help Founders Win New Customers
Sales Bottleneck Breakthrough
Stuck on a specific sales bottleneck?
Let’s fix it in the next 60 minutes.
Sales Working Session is a high-intensity, one-on-one strategy call for B2B software founders who need an immediate breakthrough on a burning sales challenge.
No fluff, no generic advice, just live, tactical problem-solving.
Bring your toughest current bottleneck:
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Outbound Silence: We’ll tear down your cold emails or LinkedIn scripts and rewrite them live.
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The High-Stakes Meeting: We’ll map out the exact agenda, handling objections, and discovery strategy for an upcoming buyer call.
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The Ghosted Deal: We’ll review a deal that went quiet and draft a high-leverage re-engagement message to get them back to the table.
Whatever’s getting in the way of winning new customers. Bring the sales challenge you’re facing right now. We’ll work through it together and decide what to do next.
What you leave with: The exact copy, script adjustments, and a step-by-step execution plan for your very next move.
Founders' Pipeline Sprint
A 30-day engagement for B2B software founders who still lead sales and want a focused outbound campaign they can run themselves.
We’ll look at your recent wins, choose one buyer segment, and build and launch your first campaign together.
What we do in 30 days
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Choose who to pursue. We identify the buyers most likely to have a reason to talk and clarify what makes your software relevant to them.
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Build your target list. I research 15–20 priority accounts and identify the right people to contact.
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Write and launch your outreach. I write a three-touch sequence for email or LinkedIn, and we launch the first round together.
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Review and refine. We review early replies and follow-up, adjust the message where needed, and decide what you’ll do next.
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Launch and run the campaign. I send the initial outreach and follow-ups using my outbound tools. We review replies together and adjust the messaging as needed.
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What you keep. You get a researched account list, reusable outreach copy, and a follow-up plan. I’ll show you how to set up the campaign in your own account so you can run the next round yourself.
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Fractional Sales Partner
For B2B software founders who still lead sales and want experienced help building pipeline and winning new customers.
I personally create qualified sales opportunities and work alongside you to win them.
We’ll start by deciding which accounts are worth pursuing and why those buyers would consider a change.
How we work together
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Target the right accounts. We sharpen your sales message, and I research and pursue up to 20 active target accounts at a time.
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Start buyer conversations. I handle personalized email outreach and follow-up, prepare LinkedIn messages for you to send, and brief you before introductory meetings.
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Advance live deals. We work on up to two priority opportunities at a time. I help you qualify deals, reach decision-makers, shape proposals, and negotiate.
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Agree on next steps. We review what’s working, where deals are stuck, and what each of us will do next.
You lead the buyer relationship and product conversations.
I build the pipeline and stay involved through the close.
💰LARGEST INDIVIDUAL WINS
First-year new-customer deal value
$1.25 Million Product Lifecycle Management (PLM)
$1.4 Million Enterprise accounting software
$2.7 Million Supply Chain software
📖TOP THREE FAVORITE SALES BOOKS
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New Sales Simplified by Mike Weinberg
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Eat Their Lunch by Anthony Iannarino
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Gap Selling by Jim Keenan
📈 TOTAL FIRST-YEAR NET-NEW REVENUE
$19.4 Million
with 28 B2B Software companies
💡BEST SALES ADVICE
Work a small number of the right accounts consistently.
Understand what matters to the buyer, give them a business reason to change, and agree on the next step together.
IS THIS RIGHT FOR YOU?
✓ You’re a B2B software founder who still leads sales and is responsible for winning new customers.
✓ You have paying customers and sell software where a few new wins would make a meaningful difference to your business.
✓ You want help solving a specific sales challenge, launching a focused outbound campaign, or building pipeline and winning deals with a sales partner.
✓ You’re ready to bring a real sales priority to the table and act on the next steps we agree on.
WHAT YOU GET WITH EACH SERVICE.
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Sales Working Session: A clear next step for the sales challenge you bring, plus something you can use right away, such as a revised email, a buyer meeting plan, or a way to reopen a stalled deal.
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Founders’ Pipeline Sprint: We launch and run your first outbound campaign across 15–20 carefully selected accounts. We send the outreach, follow up, and review the replies together. You walk away with a researched account list, outreach copy you can reuse, and a clear plan for your next round.
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Fractional Sales Partner: Consistent outreach to the right accounts and hands-on help turning qualified opportunities into new customers. I build the pipeline and work alongside you through the close.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting in front of the right decision-makers, creating a compelling reason to change, and turning those opportunities into new customers.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
