From Unpredictable Growth
to Predicable Revenue
I Build It. I Execute It. Your Team Owns It.
For 90 days, I become your Fractional VP of Sales & Business Development - building and executing your New Customer Growth Engine℠ so your team can own it long after our engagement ends.
40+ Years Enterprise Sales Experience - $19.4M First-Year Net-New Revenue Generated Across 28 B2B Software Companies
❝ There is a specific, quiet panic that comes with looking at a stagnant sales pipeline on a Sunday night.
You have a great product. You have a clear vision.
But without a predictable way to create new customers, you're burning through cash, losing sleep, and wondering if you've missed something.
You didn't build a software company to spend your days chasing prospects, worrying about pipeline, or wondering where the next customer will come from.
In 90 days, we build and run your revenue growth system together - so you can finally stop worrying about where your next customer is coming from and start leading your business again.
— John Duvenage
Is Your Customer Growth Too Dependent on You?
Most founder-led B2B software companies don't have a product problem.
They have a new customer growth problem.
Some months, new customers seem to come naturally.
Other months, you're consumed with serving customers, supporting your team, hiring, or building your product - and new business slows to a crawl.
Before long, you're wondering where the next qualified opportunity will come from.
The problem isn't your product.
It isn't your ability to sell.
It's that your business doesn't yet have a repeatable way to consistently create qualified opportunities and win new customers - whether you're personally driving sales every week or not.
That's exactly what we build together.
Over 90 days, we'll build and execute your New Customer Growth Engine℠ - a repeatable growth capability your team will own long after our engagement ends.
What We'll Build And Execute Together in 90 Days
Over 90 days, we won't just create more sales activity - we'll build the foundation for predictable customer growth.
By the end of our engagement, you'll have:
✓ Clear Positioning & Messaging that resonates with your ideal buyers and starts more meaningful sales conversations.
✓ A Prioritized Target Account Strategy focused on the companies most likely to become long-term customers.
✓ Your New Customer Growth Engine℠ - a repeatable growth engine that consistently creates qualified opportunities.
✓ Qualified Opportunities Moving Through Your Pipeline instead of wondering where your next customer will come from.
✓ A Stronger Sales Process that helps convert more qualified opportunities into paying customers.
✓ An In-House Growth Capability with the documented playbooks, processes, and know-how your team needs to continue creating qualified opportunities and winning new customers long after our engagement ends.
How We'll Work Together
This is a hands-on, execution-focused partnership.
We don't spend weeks planning.
From day one, we begin creating your New Customer Growth Engine℠ using my proven 90-Day Revenue Growth System℠.
1. Refine Your Positioning & Messaging: Develop messaging that resonates with your ideal buyers and starts more meaningful sales conversations.
2. Build Your Target Account Strategy: Identify and prioritize the companies most likely to become high-value, long-term customers.
3. Build Your New Customer Growth Engine℠: Create a targeted outbound growth engine that consistently starts conversations with the right decision-makers.
4. Create Qualified Opportunities: Execute targeted outreach that generates qualified meetings directly on your calendar.
5. Win New Customers Together: I'll work alongside you throughout the sales process—preparing for meetings, navigating opportunities, overcoming obstacles, and helping convert qualified opportunities into paying customers.
6. Transfer Your New Customer Growth Engine℠: By Day 91, your team owns your complete New Customer Growth Engine℠ - ncluding the messaging, target account strategy, outbound playbooks, sales process, and know-how to consistently create qualified opportunities and win new customers without depending on me.
Why This Is Different
Most consultants give you advice.
Most agencies generate leads.
Most sales trainers teach theory.
I work alongside you to create, launch, refine, and transfer your New Customer Growth Engine℠ -
a permanent growth capability your team owns long after our engagement ends.
When our 90-day engagement ends, you won't just have more meetings or a handful of new customers.
You'll have the capability to consistently create qualified opportunities and win new customers for years to come.
You'll have:
✓ Introductory meetings with the right companies and decision-makers.
✓ Fewer qualified opportunities ending in "no decision."
✓ Your New Customer Growth Engine℠.
✓ Refined positioning and messaging.
✓ A prioritized target account strategy.
✓ A repeatable outbound growth process.
✓ Qualified opportunities moving through your pipeline.
✓ A documented playbook your team owns.
✓ The in-house capability to consistently create qualified opportunities and win new customers.
That's the difference between generating more leads and building a business that consistently wins new customers.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
Frequently Asked Questions
Start with Clarity
Before investing in a 90-day engagement, it's important to understand what's really preventing predictable customer growth.
That's exactly why I created the New Customer Growth Blueprint℠.
In a private 60-minute working session, we'll identify the primary constraint limiting your growth, prioritize the highest-impact actions for the next 90 days, and determine the best path forward for your business.
Whether we continue working together or not, you'll leave with a personalized Executive Growth Blueprint and a practical roadmap you can begin implementing immediately.
Explore The Customer Growth Blueprint℠
Or, if you're ready to create your New Customer Growth Engine℠ and build a business that consistently creates qualified opportunities and wins more new customers...