Need To Win New Customers Without Carrying
The Entire Sales Workload Yourself
I help B2B software founders who lead sales break the feast-or-famine pipeline cycle, stop wasting demos on unqualified buyers, and close more new net-new revenue
$19.4M in first-year net-new revenue generated across 28 B2B software companies
The Ways I Help Founders Win New Customers
SALES BOTTLENECK BREAKTHROUGH
Stuck on a sales challenge? Leave with a clear next move.
A 60-minute working session for B2B software founders who need experienced help with a pressing sales problem.
Bring the question that’s holding you back:
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How do I reach the right buyers and get more replies?
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How do I explain our value so buyers see a reason to change?
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How should I prepare for an important buyer meeting?
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How do I handle objections about price, timing, or competitors?
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How do I get a stalled opportunity moving again?
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How do I tell whether a deal is worth pursuing?
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How can I use AI to research accounts, personalize outreach, and prepare for sales conversations?
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How do I add winnable sales opportunities to my pipeline when I'm busy taking care of my business.
We work through your priority question together, live.
You leave with practical answers, clear next steps, and a plan you can put to work immediately.
FOUNDERS' PIPELINE SPRINT
Start conversations. Build opportunities.
Win new customers.
A 30-day engagement for B2B software founders who want new customers without carrying the entire sales workload themselves.
I build and run a focused outbound campaign, then work alongside you to develop buyer interest.
What we tackle
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Focus your campaign. Choose one buyer segment and sharpen the business reason to talk.
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Reach priority buyers. I research 15–20 accounts and run a three-email sequence. You send LinkedIn connection requests.
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Develop opportunities. We review replies, prepare for meetings, and agree on next steps with interested buyers.
Allow about one hour a week, plus buyer conversations.
No new outreach system to learn.
You get:
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Your researched target accounts and buyer contacts.
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The email sequence and LinkedIn messages written for your campaign.
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Weekly progress reports covering outreach, responses, and next steps.
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A follow-up plan for interested buyers and active opportunities.
FRACTIONAL SALES PARTNER
Build qualified pipeline. Advance live deals. Win new customers.
Ongoing support for B2B software founders who want an experienced partner without carrying the entire sales workload themselves.
I personally pursue opportunities and work alongside you through the buying decision.
What we tackle
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Build your pipeline. I research and pursue up to 20 active accounts with personalized email outreach, follow-up, and LinkedIn messages for you to send.
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Advance priority deals. We work on up to two opportunities—qualifying buyers, reaching decision-makers, shaping proposals, and planning negotiations.
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Keep sales moving. We review progress, resolve obstacles, and agree on clear actions and responsibilities.
You lead buyer relationships and product conversations.
What we build:
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Qualified pipeline
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Stronger deal execution
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and a repeatable approach future hires can use.
💰LARGEST INDIVIDUAL WINS
First-year new-customer deal value
$1.25 Million Product Lifecycle Management (PLM)
$1.4 Million Enterprise accounting software
$2.7 Million Supply Chain software
📖TOP THREE FAVORITE SALES BOOKS
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New Sales Simplified by Mike Weinberg
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Eat Their Lunch by Anthony Iannarino
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Gap Selling by Jim Keenan
📈 TOTAL FIRST-YEAR NET-NEW REVENUE
$19.4 Million
with 28 B2B Software companies
💡BEST SALES ADVICE
Work a small number of the right accounts consistently.
Understand what matters to the buyer, give them a business reason to change, and agree on the next step together.
IS THIS RIGHT FOR YOU?
✓ You’re a B2B software founder who still leads sales and is responsible for winning new customers.
✓ You have paying customers and sell software where a few new wins would make a meaningful difference to your business.
✓ You want help solving a specific sales challenge, launching a focused outbound campaign, or building pipeline and winning deals with a sales partner.
✓ You’re ready to bring a real sales priority to the table and act on the next steps we agree on.
WHAT YOU GET WITH EACH SERVICE.
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Sales Working Session: A clear next step for the sales challenge you bring, plus something you can use right away, such as a revised email, a buyer meeting plan, or a way to reopen a stalled deal.
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Founders’ Pipeline Sprint: We launch and run your first outbound campaign across 15–20 carefully selected accounts. We send the outreach, follow up, and review the replies together. You walk away with a researched account list, outreach copy you can reuse, and a clear plan for your next round.
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Fractional Sales Partner: Consistent outreach to the right accounts and hands-on help turning qualified opportunities into new customers. I build the pipeline and work alongside you through the close.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting in front of the right decision-makers, creating a compelling reason to change, and turning those opportunities into new customers.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
