Two ways to get started
1️⃣
Revenue Positioning Sprint
Fix the one thing that's blocking your ability to produce qualified meetings, sales opportunities and new custmers.
Buyer clarity.
If your product is strong but sales feel harder than they should, this is usually why:
Buyers don’t immediately understand why to talk to you, why now, or why you over alternatives.
That’s not a lead problem. That’s a clarity problem.
What is this?
A fast, focused sprint to lock down:
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The exact buyer who actually starts deals
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What makes them care enough to engage now
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A clear “why change / why you / why now” sales story
Not branding. Not slogans.
This becomes the foundation for your emails, calls, demos, and pipeline.
What will you walk away with?
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Clear ICP and buying triggers
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Messaging that gets responses instead of “so what?”
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A sales story you can actually use — immediately
Who this is for?
Founder-led B2B companies that want:
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More productive sales conversations
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Fewer stalled or “maybe later” deals
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A simpler, more direct way to win revenue
2️⃣
Founder-Led Revenue Execution
Build a sales system that works - before you scale headcount.
Most founders don’t need more leads.
They need a reliable way to create, advance, and win deals - without everything depending on them.
That’s what we build together.
What is this?
A 90-day, hands-on engagement where I work directly with you to:
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Create real opportunities with the right accounts
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Move deals through actual buying processes
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Close new customers — not just build pipeline
I work alongside you, not instead of you, so your judgment, messaging, and deal logic become clear, visible, and repeatable.
By the end, you have a sales motion your first AE can step into - instead of inventing one from scratch.
Who this is for?
Founder-sellers who:
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Are thinking about hiring their first AE (or already have one struggling)
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Are still personally involved in moving deals forward
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Want control over revenue before scaling sales
In 90 days, you’ll have:
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A proven, end-to-end sales motion - from first outreach to closed-won deals
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Sales conversations that consistently advance from meeting to next step
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Qualified opportunities that move forward without stalling or heroics
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Predictable pipeline and revenue signals you can actually plan around
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
