For B2B software founders under pressure to bring in more new customers, but who aren’t ready to hire their first salesperson.
You don't have to go it alone.
I open the doors. You lead the sales. My experience backs you.
🔥 Driven by $19.4M in first-year net-new revenue across 28 B2B companies.
FOUNDER SALES SUPPORT
You lead the sales.
More buyer conversations. Experienced help to win.
I personally pursue the right accounts and book qualified sales meetings for you.
You lead the sales, with my guidance on strategy and tactics.
$997 per month
Plus an agreed fee per qualified meeting held.
NEW CUSTOMER SALES
Prepare for your first sales hire.
I build and run your outbound sales process and work alongside you to advance and win opportunities.
Together, we establish a repeatable system for your future salesperson.
$3,000 per month
Plus an agreed success fee based on first-year ARR.
Let’s discuss your sales goals and which level of support fits.
WHY B2B FOUNDER-SELLERS CHOOSE TO WORK WITH ME
You built a software company, not a sales prospecting operation.
You’re still responsible for winning customers.
But researching accounts, writing outreach, and following up shouldn’t consume your day.
That’s where I come in.
I bring 40+ years of experience creating, advancing, and winning complex enterprise software sales opportunities.
And I personally do the work.
I identify and pursue the right companies and decision-makers and book qualified sales meetings for you.
You lead the sales conversations, with my guidance on strategy and tactics to help you turn buyer interest into business.
You get an experienced sales partner who opens doors and helps you make the most of the conversations that follow.
$19.4M in First-Year Net-New Revenue Generated
Across 28 B2B Companies
40+ Years of Enterprise Sales Experience
EXPECTED OUTCOMES
✓ Create more qualified, winnable sales opportunities.
✓ Get in front of the right decision-makers at companies worth winning.
✓ Build a more consistent pipeline without relying on referrals or inbound leads.
✓ Spend less time prospecting and more time having meaningful sales conversations.
✓ Give buyers a stronger reason to change — and choose you.
✓ Turn qualified opportunities into high-value new customers.
✓ Build a more predictable approach to new customer growth.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder still personally responsible for winning customers, and:
✓ You need more conversations with the right buyers.
✓ Prospecting takes time away from running your business.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You want experienced sales guidance as you work to win them.
Get help opening doors and turning buyer interest into business, before hiring your first salesperson.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
NEED TO BRING IN MORE HIGH-VALUE CUSTOMERS?
25-Minute New Customer Growth Conversation
40+ YEARS
Enterprise Software Sales
$19.4M
First-Year Net-New Revenue Generated
28
B2B Companies