Win More High-Value New Customers.
I partner with founder-led B2B software companies to strategically identify and win the dream target accounts that drive long-term growth
Every high-value new customer starts with an introductory meeting.
The question is whether you're consistently creating those conversations with the right enterprise buyers.
$19.4M First-Year Net-New Revenue Generated Across 28 B2B Software Companies
How I Help Founder-Led B2B Software Companies
Winning high-value new customers consistently is one of the biggest challenges founder-led software companies face.
The challenge is consistently creating conversations with the right decision makers.
That's where I come in.
I work directly with founders to:
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Strategically identify the dream target accounts most likely to become high-value customers.
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Find the right decision makers.
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Build and execute targeted outbound campaigns.
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Create qualified meetings.
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Coach founders on turning those meetings into new customers.
"Every High-Value New Customer Starts With An Introductory Meeting."
- John Duvenage
Why Founder-Led B2B Software Companies Choose to Work With Me
I don't believe winning high-value customers starts with sending more emails.
It starts with strategically selecting the right target accounts.
I work directly with founders to identify the companies that matter most, engage the right decision makers, and create qualified introductory meetings that lead to new customers.
After more than 40 years selling enterprise software, I've learned that consistently winning high-value customers isn't about reaching more companies.
It's about reaching the right companies—with the right message—at the right time.
How We'll Work Together
1. Build Your Dream Target Account List
Identify the companies most likely to become your next high-value customers.
2. Reach the Right Decision Makers
Identify the executives who own the business problems your software solves.
3. Create Qualified Introductory Meetings
Execute targeted outreach that creates conversations with the right enterprise buyers.
4. Turn Meetings Into New Customers
Prepare for meetings, strengthen your messaging, and coach you through the sales process as opportunities develop.
5. Improve Every Month
Review results, refine the strategy, and continuously improve based on market feedback and real conversations with buyers.
Expected Outcomes
✓ Win more high-value new customers.
✓ Consistently create qualified introductory meetings with the right enterprise buyers.
✓ Win more of your dream target accounts.
✓ Stronger sales messaging that differentiates your company.
✓ Improve your conversion from introductory meeting to new customer.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
Is This Partnership Right for You?
This partnership is a good fit if:
✓ You're a founder-led B2B software company.
✓ You have a product customers value and are ready to accelerate growth.
✓ You want to consistently win more high-value new customers.
✓ You're committed to winning your dream target accounts.
✓ You want an experienced partner who's invested in your success.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
