For B2B software founder-sellers under pressure
to bring in more new customers, but who aren’t
ready to build a sales team
You don't have to go it alone.
I open the doors. You lead the sales. My experience backs you.
40+ Years Enterprise Sales Experience | $19.4M First-Year Net-New Revenue Generated
Across 28 B2B companies
ACQUIRE NEW CUSTOMERS
More conversations with the right buyers. Experienced help to win.
I personally pursue the right companies and decision-makers and book qualified sales conversations for you.
You lead the sales.
I help you prepare for meetings, strengthen your approach, and move promising opportunities toward a buying decision.
$997 per month
Plus an agreed fee per qualified meeting held.
FRACTIONAL HEAD OF NEW CUSTOMER SALES
You don’t have to lead new customer sales alone.
I build and run your outbound sales process, personally pursue the right companies and decision-makers, and work alongside you to advance and win opportunities.
From the first outreach through discovery, proposals, and buying decisions, you have experienced sales leadership actively involved.
Together, we build a repeatable scaeleable sales foundation your future hires can step into
$4,500 per month
Plus an agreed success fee based on first-year ARR
WHY B2B FOUNDER-SELLERS CHOOSE TO WORK WITH ME
You built a software company.
Now you need to win your first 10 new customers.
You’re still responsible for selling, but researching accounts, writing outreach, and following up shouldn’t consume your day.
I bring 40+ years of experience creating, advancing, and winning complex enterprise software sales opportunities.
And I personally do the work.
I identify and pursue the right companies and decision-makers, sharpen your sales messaging, and arrange qualified introductory meetings with you.
You lead the sales conversations, with my guidance on strategy and tactics to help turn buyer interest into business.
You get an experienced sales partner who opens doors and helps you make the most of the conversations that follow.
$19.4M in First-Year Net-New Revenue Generated across 28 B2B software companies
EXPECTED OUTCOMES
✓ More qualified sales conversations with the right decision-makers at companies worth winning.
✓ Consistent outbound outreach that complements your referrals and inbound leads.
✓ Less time spent prospecting and more time leading meaningful sales conversations.
✓ Clearer sales messaging that gives buyers a stronger reason to change and choose you.
✓ Experienced guidance to help you advance opportunities and win your first 10 new customers.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder still personally responsible for winning customers, and:
✓ You have a handful of customers and want to win your first 10 new customers.
✓ You need more conversations with the right buyers.
✓ Consistent prospecting competes with time needed for your product, customers, and active sales opportunities.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You want experienced sales guidance while you lead the sales conversations.
Get help opening doors and turning buyer interest into business before hiring your first salesperson.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
NEED TO BRING IN MORE HIGH-VALUE CUSTOMERS?
25-Minute New Customer Growth Conversation
40+ YEARS
Enterprise Software Sales
$19.4M
First-Year Net-New Revenue Generated
28
B2B Companies