Helping Founder-Led B2B Companies Create
& Win High-Value Sales Opportunities
I work alongside founders to create more qualified sales opportunities,
execute the outbound campaigns that generate them, and help convert
more of those opportunities into predictable net-new revenue.
Built by a proven B2B salesperson with a track record of generating
$19.4M in net-new first-year customer revenue across 28 B2B companies.
Why Revenue Stalls
You deliver great work.
Customers trust you.
Client relationships are strong.
But creating new customer opportunities consistently still relies heavily on:
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referrals and inbound activity
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founder-led selling
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inconsistent opportunity creation
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unclear market positioning
The Business Impact
Qualified sales opportunities become harder to create.
Fewer qualified opportunities enter the pipeline.
Revenue forecasts become less reliable.
And net-new revenue goals become harder to achieve.
Four Things Every Founder Needs to Create Predictable Revenue
"Growth becomes more predictable when customer
acquisition becomes more predictable."
Creating qualified sales opportunities consistently takes more than referrals, inbound marketing, or founder-led selling. It requires four things working together.
POSITIONING & MESSAGING
Clearly communicate who you help, the problems you solve, and why buyers should choose you.
TARGETED
OUTREACH
Create conversations with carefully selected ideal buyers instead of waiting for referrals or inbound opportunities.
SALES CONVERSATIONS
Turn qualified opportunities into meaningful sales conversations with buyers who have a reason to change.
REPEATABLE GROWTH SYSTEM
A practical system for creating qualified opportunities, advancing deals, and generating predictable net-new revenue.
BUILT WITH YOU
Work directly with an experienced Revenue Growth Partner—not an agency, junior team, or outsourced SDR operation.
FOCUSED ON EXECUTION
Improve positioning, messaging, outreach and sales execution so more qualified opportunities become customers.
QUALITY OVER VOLUME
Built around carefully selected accounts, meaningful conversations and qualified opportunities—not vanity metrics or mass outreach.
What Predictable Customer Acquisition Makes Possible
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A consistent flow of qualified sales opportunities.
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More conversations with the right buyers.
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Opportunities that advance through the pipeline more consistently.
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A healthier, more predictable sales pipeline.
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More reliable revenue forecasting.
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Less dependence on referrals, inbound marketing, and founder-led selling.
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Greater confidence in achieving your net-new revenue goals.
Why Founders Work With Me
The goal isn't simply to create more qualified sales opportunities.
It's to build a repeatable system that consistently turns the right opportunities into customers.
Most consultants stop at strategy.
I don't.
I work alongside founders to build and execute that system—from positioning and messaging, to targeted outbound campaigns, to sales conversations that help convert more qualified opportunities into customers.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
